Paz Muguerza

CFO, Managing Director of Relocations Spain

Paz has designed and implemented commercial strategy in different sectors, mainly telco and also FMCG and services, and has delivered both commercial and technological projects across several countries in Europe and Latin America, leading teams from technological, commercial and financial backgrounds.

Business planning and budgets for a variety of products of different sectors. Managing the P&L accounts and proposals to reach objectives by actions with positive ROI. Revenues and profit objectives by marketing and commercial strategy and plans: Positioning, competitive analysis, commercial support, multichannel/omnichannel, promotions, consumer research, segmentation, communication and media, branding, digital marketing, customer experience, and ensuring appropriate product development.


Industries and Services

  • Information & Communication Technologies


  • Marketing & Sales
  • Business Development & Internationalization


  • Western Europe



  • Degree in Economics and Business Administration, UPV University (Spain)


  • Management Development Program (PDD), IESE Business School.
  • Executive MBA, IEDE Business School., Received highest grades of class of 2.002


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